Considered the founder of the biotech industry, this client has been delivering on the promise of biotechnology for more than 30 years, using human genetic information to discover, develop, manufacture and commercialize biotherapeutics that address significant unmet medical needs.
The Challenge:
This Leading Biotech Company's Commercial Group needed to bolster its capabilities to increase each drug brand's ability to market, sell, and support its life-saving drugs. A sales & marketing portal was the solution they was looking for and they chose Coban to lead the implementation effort.
The Solution:
The Coban team designed and built a dashboard-based, personalized, Vignette portal solution, provisioning critical content and business application functionality (Salesforce.com, Business Objects reports, calendaring and more) to the right users at the right time.
The Results:
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Improved access of the sales teams to critical content and applications |
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Dramatic improvement in the sales team's efficiency and effectiveness |
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A technology foundation to be aggressively competitive in the industry |